FABKIDS

Associate Art Director, 2021-2024

• Developed the concept and visual design of major Back-to-School and Holiday campaigns, ensuring they align with the brand’s vision and target audience to increase email and social engagement

• Directed photoshoots, from concept ideation to post-production, and collaborated with photographers, stylists, retouchers, and production teams to execute the visual concept

• Led a team of designers and collaborated with cross-functional teams to execute cohesive campaigns across email, web, print, social media, and ads

• Crafted and presented seasonal concepts and creative strategies to executive leadership, directly influencing brand direction, driving innovation, and shaping marketing initiatives

• Designed high-performing assets for Amazon storefronts and sister brand websites, ensuring brand consistency, and driving increased customer engagement and conversion rates

• Identified emerging trends and design innovations to create strategic, high-impact creative that strengthened brand presence and resonated with target audiences