FABKIDS

Associate Art Director, 2021-2024

• Lead the visual design and creative direction of marketing materials, campaigns and digital assets

• Direct photo shoots, from concept ideation to post-production, and collaborate with photographers, stylists, and production teams ensuring the visual concept is achieved

• Lead designers and collaborate with cross-functional teams to execute cohesive projects across email campaigns, website, social media, and ads

• Present seasonal concepts and creative strategies to executive leadership, aligning vision and objectives to drive brand growth and innovation

• Design engaging assets for sister brand websites and Amazon storefronts, ensuring consistency with brand guidelines and optimizing for user experience

• Monitor emerging trends to ensure the brand remains relevant, dynamic, and consistently engages its target audience

• Combine data-driven insights with artistic innovation to deliver best-in-class outcomes