Class of happy
I led the art direction for FabKids’ “Class of Happy” back-to-school campaign. This campaign is all about letting kids be kids—bold, expressive, and happy. From punchy hues to playful new gradients, every visual is designed to feel fresh, fun, and full of life.
Role: Creative Concept, Art Direction, On Set Direction, Graphic Design
campaign design
I used punchy, saturated colors and dynamic gradients to contribute to an energetic and youthful look.
photography
Bringing back-to-school to life in candid, joyful moments, reinforcing the message of self-expression and happiness.
landing pages
I designed the landing pages to spotlight the benefits of the membership and highlight the intro offer, all while incorporating the bold colors and playful elements of the campaign.
Desktop
Mobile