class of 2024
I led the art direction for FabKids’ "Class of 2024" back-to-school campaign, bringing a fresh, preppy twist to this year’s visuals in line with the collection. I leaned into classic school icons, core brand colors, and crisp, collegiate-inspired design to bring the Class of 2024 to life.
Role: Creative Concept, Art Direction, On Set Direction, Graphic Design
campaign design
I created bright, playful visuals with hand-drawn elements that capture the fun of picking out that perfect first-day outfit and colorful new supplies.
photography
Bringing back-to-school to life with a mix of dynamic on-location and in-studio shots highlighting our apparel and shoes.
Promotions
Designed engaging, conversion-driven promotions using the graphic toolkit, leveraging past campaign insights to optimize layout and messaging.
